Crypto Exchanges will do their very best to provide Projects with the most active and safest trading platform, coupled with a community of active traders, to ensure the best liquidity outcome.
Projects too have to play their part by ensuring its integrity and stability and it’s compliance with the standards set by the Exchange, by assuring a healthy trading volume by means of effective marketing and advertising campaigns to spread their popularity, relevance, and user awareness.
However, such activities might not guarantee a successful coin performance.
To improve success and limiting the coin’s volatility and fluctuations in the marketplace, Projects do engage the services of Market Makers.
Market Makers provide services to Projects by preventing coins to be illiquid, avoiding short-term volatility and allowing instant transactions for traders.
Market Makers bring liquidity to Projects by elevating demand and deploying risk management strategies, through the purchase of a large number of coins, and selling it to traders.
If you are interested to know more and how Market Making services can aid in your success, please click here.